Learning Outcomes: CLO1. Recognize the basic concepts and terminology used


Learning Outcomes:

CLO1. Recognize the basic concepts and terminology used in Strategic Management. 

CLO2.Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations 

CLO.5. Demonstrate how executive leadership is an important part of strategic management. 

Section I. Case study (10 marks)

Read case study N.1 from your textbook entitled: The Recalcitrant Director

at Byte Products, Inc., and answer the following questions:

  1. Describe the ”Byte      Products, Inc” industry (competitivity, rivals, growth, stakeholders…). 2 marks
  2. Draw      the SWOT matrix for ”Byte Products, Inc”. 2      marks
  3. What      is the major problem of ” Byte Products, Inc” and what are the main      solutions provided to this company in order to improve its competitive      advantage? 2 marks
  4. Describe      the plan suggested by the board of directors to improve the demand. 

2 marks

  1. What      can you recommend to “Byte Products, Inc” in order to improve the demand for      its products and ameliorate its competitive advantage? Justify.  2 marks

Section II. Discussion questions (5 marks)

1. Is social responsibility a driver of a corporate competitive advantage? How? Justify your answer using examples from Saudi Market. 3 marks

2. Briefly describe a successful story of a strategic alliance between two companies from the real (national or international) market. 2 marks

Note. To improve your answers, you are requested to use at least 5 recent scientific references.


Section I.

Table of Contents

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